The Artistic Advantage: How Artwork Can Enhance Room Rates in Hotels

By Gareth McAleer 3rd July, 2023

In the competitive world of hospitality, hoteliers are constantly seeking ways to differentiate their properties and maximise revenue. While amenities and services play a vital role, one often overlooked aspect that can significantly impact room rates is the incorporation of artwork. At Spires Art we firmly believe that art is not only a visual delight but also a valuable asset that can justify higher hotel room rates. In this blog post, we will explore the artistic advantage and how artwork can elevate the perceived value of a hotel.

Setting the Stage for Luxury:

Artwork has the power to transform a hotel room into a luxurious sanctuary. By carefully selecting high-quality, captivating pieces, hotels can create a sophisticated ambiance that resonates with discerning guests. The presence of well-curated artwork conveys a sense of exclusivity and elevates the overall perception of the hotel, allowing for the justification of premium room rates. For example, The Shelbourne hotel in Dublin features a stunning collection of artworks that reflects the city’s rich history and culture. From elegant portraits to contemporary pieces, the artwork creates a sense of grandeur and exclusivity. Each piece is thoughtfully placed, enhancing the luxurious atmosphere and elevating the guest experience.

Image from The Shelbourne

Creating a Memorable and Unique Experience:

Incorporating artwork that is unique, thought-provoking, and culturally relevant creates a memorable experience for guests. Each artwork becomes a focal point, capturing attention and sparking conversations. The Mercure London Bridge Hotel in London has embraced its location near the iconic Tower Bridge by incorporating artwork that reflects the city’s rich history and architectural marvels. Guests can admire photographs, prints, and paintings featuring London’s landmarks, creating a sense of place and immersing them in the city’s unique charm. The emotional connection formed through art can leave a lasting impression on guests, making their stay more meaningful.

Image from Mercure

Enhancing the Aesthetic Appeal:

Artwork has the ability to enhance the aesthetic appeal of a hotel room, creating a visually pleasing environment. Whether it’s a stunning painting or a captivating photography series, artwork adds depth, colour, and texture to the space. A great example is The ART Hotel in Denver, Colorado, as the name suggests, this hotel embraces art as its central theme. With a curated collection of over 500 original artworks, including paintings and mixed media installations The ART Hotel offers a unique and immersive experience for guests. Artwork has been shown to have remarkable effects on individuals, including reducing cortisol levels in stressed individuals, promoting relaxation and creating a desired sense of tranquillity. This is precisely the experience that hoteliers strive to provide for their guests. As we explore the connection between art and elevated room rates, it becomes evident that incorporating captivating artwork not only enhances the aesthetic appeal but also contributes to the overall well-being of guests.

Image from Visit Denver

Reflecting the Brand and Identity:

Artwork provides an opportunity for hotels to reflect their brand and identity. Whether it’s a contemporary art collection in a modern boutique hotel or classic masterpieces in a heritage property, the chosen artwork can align with the hotel’s theme and enhance its unique identity. The Queens Hotel in Leeds embraces its Art Deco heritage by showcasing artwork that reflects the glamour and elegance of the era. From stylish geometric patterns to classic Art Deco-inspired paintings, the artwork throughout the hotel pays homage to its rich history and enhances its brand identity. This cohesive branding strategy adds value to the guest experience, justifying higher room rates for the exclusivity and authenticity it offers.

Image from Laterooms


From setting the stage for luxury to creating a unique and memorable experience, artwork enhances the perceived value of a hotel room. By carefully curating and incorporating captivating pieces, hotels can justify premium rates based on the elevated ambiance, aesthetic appeal and emotional connections that art brings. Unlock the artistic advantage for your hotel and reap the rewards of enhanced room rates.

Contact Spires Art and let us help you create a memorable guest experience that drives higher room rates and sets your property apart. What story would you like your walls to tell?

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