Storytelling Through Bespoke Art – How Interiors Come to Life

Interior design is no longer just about filling a room with furniture and décor—it’s about weaving a story that resonates. Today, hotels, restaurants, offices, and other commercial spaces strive to create environments that don’t just look stunning but also evoke emotions and communicate brand identity.

You see it in the grand lobbies of hotels, the statement walls, and the character-filled bars. The alignment of art, wallpaper, and mirrors in these spaces isn’t incidental; it’s intentional storytelling. Every design element works together to immerse visitors in a narrative that stays with them long after they’ve left.

This guide explores how Spires Art use bespoke artwork, wallpapers, mirrors and glass to craft compelling stories for interiors worldwide.

Using Artwork to Evoke Emotion and Identity

Art has always been a medium for evoking emotion and telling stories, and in interior design, its impact is profound. The right piece of artwork can define the tone of a space, acting as a visual anchor that ties all other elements together.

Creating a Statement

For modern, eye-catching venues, bold, abstract artworks or pop-culture-inspired murals can send unmistakable messages. These pieces don’t just occupy walls; they set the stage, becoming focal points that guests remember.

Example: Bold and Expressive, NYX Hotel.

At the stand out NYX Hotel London, art is everywhere, shaping the vibrant, youthful personality of the space. This partnership produced neon-lit mirrors, vivid pop-art portraits, and captivating wall art evoking an eclectic energy, perfect for its millennial and Gen Z clientele. This art isn’t there to blend into the background—it’s a statement. It is the identity.

Example: Nostalgia and Charm, Hampton by Hilton Blackpool. 

Through framed bespoke artwork, this hotel created a visual narrative that evokes cherished memories while blending seamlessly with modern comforts. This design brings personality and warmth, creating an ambiance that makes every guest feel connected and inspired.

Wallpapers as Storytelling Canvases

Bespoke wallpapers transform walls into narrative elements. From intricate patterns to contemporary prints that evoke luxury, wallpaper design can define the atmosphere of an entire venue.

Walls are blank pages, waiting to unfold a story. Through bespoke wallpapers, you can set the tone, adding layers of style, context, and identity.

Elevating Atmosphere with Textures and Patterns

Commercial spaces are commonly seen to deploy rich, textured wallpapers to create an aura of sophistication. Wallpapers subtly dictate the mood while ensuring the space feels cohesive.

Example: Cultural Mural, Dublin Hotel. 

This bespoke wall design, commissioned for a contemporary Dublin hotel, demonstrates how wallpaper can transcend surface-level aesthetics to become a cultural statement. The vibrant mural—featuring oversized dice and silhouetted figures—references well-known local characters and stories from Dublin’s rich urban heritage. With embedded text that captures real anecdotes from the city’s streets, it creates a moment of intrigue for guests, sparking curiosity and a deeper connection to the place they’re staying.

What makes this piece particularly effective is its ability to combine storytelling and visual energy in a way that is both contemporary and site-specific. The bold colour palette, layered patterns, and figurative outlines evoke movement, community, and history—all essential elements of Dublin’s identity. Through this installation, Spires Art transformed an ordinary hallway into an immersive cultural encounter, using design as a medium to celebrate the spirit of the city.

Blending Design with Purpose

Wallpaper design isn’t just decorative; it’s functional.  It seamlessly blends into the space with no extra clutter needed, ensuring that the narrative-look doubles as a functional solution.

Mirrors – Reflecting Brand Personality and Expanding Space

Mirrors, often underestimated in design, offer more than just reflection. With careful placement, they can transform spaces, create depth, and even amplify a venue’s brand personality.

Expanding Perspectives

By strategically positioning mirrors, designers can visually enlarge rooms and make them feel more open and inviting, all while aligning with the aesthetics of the brand.

Example: Antique Mirrors, The Ebrington Hotel

This stunning mirror installation demonstrates how antique mirrored panels can add both depth and character to a space. The distressed mirror finish complements the classic yet luxurious aesthetic of the hotel, creating an atmosphere of timeless elegance. Beyond aesthetics, these mirrors subtly extend the visual depth of the room, making intimate lounge areas feel more expansive while enhancing the warm, ambient lighting.

Bespoke mirror designs offer both practical and artistic benefits—allowing interiors to feel more immersive, sophisticated, and refined.

Adding Drama

Mirrors with bold frames create drama and draw attention. When paired with lighting or nestled between artwork, they can become statement pieces in themselves.

Bespoke Glass Art –  A Transparent Storytelling Canvas

Glass is more than just a functional material—it’s a dynamic storytelling medium. From custom-etched panels to printed glass features, bespoke glass installations can add a unique layer of depth, elegance, and visual impact to commercial spaces.

Example: Ariel Map Glass 

This striking bespoke glass artwork transforms a hospitality space into a visual experience. By incorporating an aerial city map, this installation connects visitors with their surroundings, grounding them in a sense of place. The high-resolution detailing, combined with the sleek glass finish, enhances the space’s modernity while serving as a functional yet artistic focal point.

Crafting a Brand Story Through Layered Design

The most compelling spaces tell stories through layers, combining artwork, wallpaper, and mirrors into a harmonious design narrative.

Why Spires Art Leads in Storytelling Through Design

At Spires Art, we don’t just fill spaces—we tell stories. From bespoke artwork to mirrors and intricate wallpapers, our mission is to ensure your brand narrative comes through beautifully in every corner of your interior.

Our team of skilled designers, art consultants, and craftspeople collaborate with you to tailor design elements that align with your vision. Whether it’s creating immersive murals, crafting eye-catching bespoke mirrors, or unique wallpapers, our expertise transforms spaces into experiences.

Experience the Transformation

Your space deserves to do more than look good—it should leave lasting impressions, inspire conversations, and immerse every visitor in your world.

📩 Contact Spires Art today to redefine your space and craft your story. Join us on LinkedIn and Instagram @SpiresArt