Maldron Finsbury Park Hotel, Inside the Artwork
There’s a moment in any hospitality project where the rooms stop looking like construction sites and start looking like somewhere you’d actually want to stay. A lot of that shift happens when the artwork goes up.
At the Maldron Hotel Finsbury Park, we were tasked with delivering the full artwork package across the guest rooms and public areas — and this one gave us real room to work.
The brief
Maldron wanted something contemporary and characterful. Not anonymous. Not safe. The kind of artwork that a guest photographs from the bed because it actually catches the eye — which, in a mid-scale hotel context, is harder to achieve than it sounds.
The palette across the rooms runs bold: vivid abstracts, graphic portraiture, expressive colour-field pieces. Mixed-scale gallery-style groupings above the headboards, with individual pieces anchoring the softer moments in the room. The lobby and reception areas carry the same energy through into the public-facing spaces — including a large-format backlit city map installation that immediately orients guests to their surroundings in a way that’s both functional and genuinely interesting to look at.
What specifiers often ask us about this kind of project
Scale and consistency across multiple rooms. A hotel at this level needs artwork that holds up across dozens of identical spaces — the execution has to be consistent, but the artwork itself still needs to feel alive rather than mass-produced. We manufacture everything centrally, which means tight quality control without losing the integrity of the original design.
Working within brand parameters. Maldron sits within the Dalata Hotel Group, which has its own brand guidelines. Part of our job is making something that feels designed for this hotel, in this location — not a generic art package dropped in from a catalogue — while staying within those parameters. The Finsbury Park site, with its strong North London identity, gave us something specific to work with.
Headboard integration. The gallery-wall-above-headboard format is well-established in contemporary hotel design, but it has to be done well — scale, frame weight, composition, and the relationship between the artwork and the lighting ledge all affect whether it reads as considered or cluttered. The brief here pushed toward the bolder end of the scale, which we think works well in the photography.
The result
The images speak for themselves better than we can. What we’d highlight for designers specifying for similar projects:
The mix of scales across the headboard groupings creates visual rhythm without requiring identical rooms. Different artwork combinations can be rotated across room types while maintaining a coherent overall feel for the property.
The lobby installation — the illuminated map panel alongside bold framed works — shows what’s possible when public-space artwork is treated as part of the architecture rather than an afterthought.
If you’re working on a hospitality project and want to see more from this scheme — or talk through what a bespoke artwork package might look like for your brief — we’d be happy to have that conversation.
